Professional Experience
Advertising Technology (AdTech)
Senior Trading Analyst
Xandr / Microsoft Ads
New York, NY
2021-2022
- Owned optimization execution, data collection and analysis of programmatic campaigns
- Presented campaign recommendations, results and trends in an effective way to external stakeholders
- Monitored and analyzed in-flight campaigns to ensure full delivery and performance expectations are met or exceeded
- Troubleshooted delivery issues and provided feedback to our Product Management team on opportunities to make our products more efficient and effective
Trading Analyst
MediaMath
New York, NY
2019-2021
- Traded and optimized digital media in the MediaMath’s Demand Side Platform TerminalOne
- Applied analytics in a business environment: marketing analysis, data mining, customer segmentation, forecasting for campaign design, campaign management and analysis
- Investigated large data sets by employing analytic methodologies for evaluating data
AdTech Certification
Xandr Invest Platform Certification
- 4-Part internal training and formal presentations that covered the following topics:
- Life of a digital ad call (mobile, in-app, display), platform knowledge, optimization’s technical processes, SQL queries and API calls within Xandr databases
MediaMath Digital Advertising Operations Certification
- Written and oral questioning and reasoning over MediaMath’s TerminalOne software; i.e. situational optimizations, logical reasoning and technical systems explained in user-friendly style
Graduate (Master's) Internship
UK Parliament House of Lords
Parliamentary Intern for Liberal Democrat Peer Baroness Jolly
London, UK
2017-2018
- Created research briefs and parliamentary questions for wide-ranging health related topics.
- Including: staffing and economic repercussions on the NHS following Brexit, soft power benefits of investing in nursing globally and the existing lack of ‘parity of esteem’ between mental and physical health services